JioSaavn, the music and audio streaming service, jiosaavn has launched its latest multi-channel marketing campaign We Are India, in an effort to persuade contemporary artists who have made spectacular hits in their regional language.
The platform has curbed playlists and podcasts in Indian languages like Assamese, Bengali, Bhojpuri, English, Haryanvi, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.
Brand campaigns will be popularized through the cross-platform marketing through in-app programming, network audio and display ads, YouTube, Instagram and off-platform digital ads.
This campaign caters to the Indian music lovers who enjoyable new sounds and are keen to rediscover their heritage and culture through the music of contemporary artists. Through August, the campaign will have a short-documentary series on the musical journey of successful artists including Harshdeep Kaur (Punjabi), Job Kurien (Malayalam), Taba Chake (Naashi), Siri (Kannada), Lifefa (Hindi) via YouTube. GV Prakash (Tamil).
Akhila Shankar, director of the brand and communication at JioSaavn, said, "We are launching 'To VR India' to celebrate regional excellence – film, mainstream non-film and independent music and podcasting. By collaborating with these artists, curating our platform and promoting their inspirational stories, we are facilitating our target audience with its favorite medium – deeper engagement with music. "
JioSaavn, the largest streaming platform for South Asian music and audio entertainment, is today announcing a series of updates on platforms to its user interface (UI) and user experience (UX). JioSaavn users will notice many new design and functionality elements today with the release in the coming weeks. Product changes reflect smooth interaction and a cleaner form.
Updates currently going live include a new homepage navigation, faster AI-powered recommendations, new artist profiles and a more dynamic browse screen. A series of more comprehensive product updates are starting soon, such as a new smartphone playback experience that includes music videos; New web and desktop products will reflect more of the smartphone experience; And Jio Set Top Box will be loaded with new features by giving a completely revamped look.
One of the most exciting updates is the AI functionality of the app. JioSaavn is enhancing the classical cooperative filtering approach like matric factorization and Word2Vec, which has deep learning based models. There is a highly improved recommendations and search platform of audio similarity and results by using hybrid systems of users' listening patterns. It also helps to recommend quality in all regional languages except Hindi and English to the app.
"We are all the constantly thinking about this ways to provide listeners with the highest quality streaming technology and the most lovingly enjoyable experience possible. New music search remains an important component for streaming, so we wanted to prioritize a faster engine to track relevant recommendations and suggestions. We are excited to announce product updates on all our platforms, making for an intuitive, intuitive experience. In these uncertain times, simplicity and music are wonderful gifts," said Clint Balcom, chief product officer and SVP of design at JioSaavn.
Here is the full list of JioSaavn product updates:
Currently Live:
- New homepage navigation with easy access to podcasts and JioTunes of all members
- New of the " living Search "with recommendations and shorties "Living Search -15 second looping visual with select tracks. Artists like Eric Nam, Dmitry Vegas and Like Mike, Alonso, Martin Garricks, Sidhu Moosvela, Bohemia, Zaiden, Arman and Marshmallow are the first to "Shorties0 Displayed at launch
- New browse screen with new content and improved personal playlists
- Dramatic improvements to AI for smarter and faster recommendations
- New artist profiles with improved organization, recent releases, featured playlists and full discography
- Design changes across the entire app, with better and smoother interactions and cleaner UI
Upcoming Product Updates
- New smartphone player with video, new UI, autoplay and much more
- New web and desktop product brings complete similarity with smartphone apps
- Faster access to new JioPhone homepage content
- The new Jio Set Top Box app is loaded with overhide UI and with new features.
- New UI for Pro Wallet with easy browsing and additional pro deals
- New podcast homepage with podcast categories, as well as featured and exclusive content.
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